This is why you should think carefully about incentives

Oct 19, 2019

Incentives are simply something that is offered to make you behave in a certain way.

And whenever you’re offered an incentive it’s worth thinking very carefully about why that is the case.

If a supermarket is offering you a rewards card, this may be so that the chain can track your spending habits and preferences, and then they may offer you special deals to maintain your loyalty to the brand.

You may decide that the incentive is worth accepting.

When it comes to investment decisions, incentives must always be carefully thought through.

As the old adage goes, there are no free lunches in economics or investing, and an incentive may mask a deeper issue.

I discussed this a little further in the short video here

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