This is why it’s tough to be contrarian
Aug 20, 2019
We tend to like thinking that we’re different or unique, but often we’re more similar to others than we care to admit.
And this applies especially to our peer group.
We all intuitively know that rejection hurts, of course.
But a fascinating neuroimaging study suggested that, in essence, our brain’s response to rejection is remarkably comparable to when we experience physical pain.
That is, social exclusion can impact us in a similar vein to physical pain or distress.
This may have profound implications for your ability to take a different path in life, invest in a contrarian fashion, or behave in almost any way too differently from the small cluster of people that you spend the most time with.
I discussed this in the short video here
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