This is what your Unique Selling Proposition should beJul 26, 2019
If you’re selling something that your competitors can do as well as you can then, frankly, who is going to care?
There will always be someone else prepared to deliver the same product or service, and someone will probably do it for less money as well.
On the other hand if you’re delivering a product better than anyone else can but there’s no market demand for it, then this is likely to be a tiring and largely fruitless exercise for you.
How, then, to to get in to the winning zone?
By isolating what you can do better than anyone else, and the market has a burning desire for.
That’s your Unique Selling Proposition, or ‘USP’.
I explain a little more in the short video here
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