This is how to compound your wealth with the Lindy Principle

Long-term survival

Guinness has been brewed since 1759, and it’s such a powerful brand I wouldn’t mind a bet that it’ll still be enjoyed by glowing customers for another 260 years to come.

These days to the benefit of the Diageo group, the price of a pint of Guinness has been outpacing inflation for centuries, albeit partly due to sin taxes in recent decades.

In a similar vein my kids love Disney movies, just as other children before them have for decades…and when high school comes around they’ll be studying Shakespeare just as I did, and my old man before me, and his Dad before him.

The longer some things have been around, the longer you expect them to be around.

The Lindy effect

Perishable goods and people have a life expectancy; sadly we tend to deteriorate with age!

But for some non-perishables, such as certain brands or technologies, each additional period of survival implies a mortality rate that is instead decreasing over time.

How is this relevant to investing?

Because you can choose to narrow down your choice of stocks to the most durable businesses.

Durable investments

The Lindy effect helps to explain why experienced investors such as Buffett place a far greater emphasis on the earnings of a well-established business than the results of ventures that have only been around for a few short years.

If you’re not a stock picker by nature, then you can take note of the risk hierarchy of investing in remembering that a stock market index is likely to outlive most individual businesses.

In real estate we’ve always taken great comfort investing in inner-Sydney’s Victorian terraces (or well-established boutique unit blocks).

You need to be wary of damp and termites, but we’ve always taken the view that what’s been scarce and popular for a century will probably still be scarce and popular a century from now.

On the other hand, I look at some of the towers sprouting up around Sydney Airport or out near the Olympic stadium, and it’s tough to gauge with any certainty how they’ll fare over the next 100 days, let alone the next 100 years!

If you must buy new property, you can at least look to apply the Lindy principle to the development company; look for reputable developers that have been around through several cycles, as they’ll probably be around for several more.

I discussed this concept a little further in the short video here

Whenever you’re ready… here are 4 ways we can help you manage your own money and go next level wealth:

1. Boom or Bust in 2021 – 20 minute online workshop for investors

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1. Subscribe to our Top 100 Podcast for Investors

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1. Join our Implementation Program

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1. Work with me privately

If you’d like to work directly with me and Stephen Moriarty directly to help you map out and action your next level wealth plan… just send an email to [email protected] with the word “private”… tell me a little about your situation and what you’d like help with, and we’ll get you all the details!